Self-Care: A Thematic Study of Self-Care Posts Amidst COVID-19 on Instagram

"Selfcare" is a popular hash tag on social media and an important topic with a plethora of attributes and angles attached to it. Self-care has become more crucial amidst the pandemic. Social media is the platform people utilize to gain perspective and discuss self-care. This study used a thematic approach to analyze 100 word-centric posts under #self care on Instagram uploaded between May - July 2020 and found five major themes. The findings indicate that the topic has been presented with multiple distinctions on social media;it allows the researcher to see and make sense of collective or shared meanings and experiences. Thematic Analysis has been used in previous research to understand various topics on social media platforms. Since there is a variety within this single hash tag, different people will relate to multiple themes according to their respective situations. They will help them provide fresh ideas to handle a situation. The paper also proves that the post educates the viewer and has numerous positive advantages with the consumption of these posts. © 2023 American Institute of Physics Inc.. All rights reserved.

The Factors Impacting Work-Life Balance Amidst Covid-19

COVID-19 crisis has changed the way we work. Work-fromhome, which was a possibility in some sectors, has become a compulsion for all, which has affected the work-life balance of working professionals. Depending on where the employees are working, the office hours have noticeably increased by one to five hours longer as this supplementary time is spent in conferences and follow-ups, or an endeavor to improve productivity, or just being unaware of the time as there is no clear boundary that exists between work and life now. During this unprecedented time, the augmented center of attention should be towards the welfare of the employees and the acknowledgment, recognition, and acceptance of the fact that work and personal/ family needs will overlap. This paper intends to investigate the various factors impacting work-life balance during the lockdown imposed by the government in light of the coronavirus, which is spreading at a rapid pace. Key insights were obtained by conducting a factor analysis and extracting four main factors, which have been explained further below. Data was collected from 225 employees across India belonging to various sectors. The findings of this study can be a crucial contributor to organizations by taking inputs. Then this prescience will help organizations to be prepared during unforeseen events by further refining their policies to benefit their employees.

Customer Satisfaction towards Convenient Grocery Shopping from Provisional Stores during COVID-19

Customer satisfaction has a crucial role in forming consumers' subsequent purchase behavior and intentions. This study aims to identify the determinants of consumer satisfaction towards convenient grocery shopping from Indian provisional stores and to examine the customer satisfaction level towards each of these convenience variables during COVID-19. A total of 378 consumers of provisional or Kirana stores spread across India were surveyed using a structured questionnaire. The data gathered was analyzed using factor analysis, multiple linear regression, descriptive statistics, and average percentage scores. The results suggest that the consumers are highly satisfied with easy and fast access to the store and an extent to the acquisition of the product and hygiene of the store but require significant improvement in the product search process and transaction period in the store. Public spending on groceries has increased since the COVID-19 pandemic, owing to the partial closing of many food-away-from-home establishments. Though grocery shopping is necessary, little is known about the complex relationship between the COVID-19 pandemic and grocery shopper behavior. We performed an online framed decision experiment to evoke expectations for ordering processes, time windows, minimum order conditions, and fees to inform heterogeneity in grocery shopper behavior under different COVID-19 pandemic scenarios.

Added value of the measles-rubella supplementary immunization activity in reaching unvaccinated and under-vaccinated children, a cross-sectional study in five Indian districts, 2018-20.

INTRODUCTION: Supplementary immunization activities (SIAs) aim to interrupt measles transmission by reaching susceptible children, including children who have not received the recommended two routine doses of MCV before the SIA. However, both strategies may miss the same children if vaccine doses are highly correlated. How well SIAs reach children missed by routine immunization is a key metric in assessing the added value of SIAs. METHODS: Children aged 9 months to younger than 5 years were enrolled in cross-sectional household serosurveys conducted in five districts in India following the 2017-2019 measles-rubella (MR) SIA. History of measles containing vaccine (MCV) through routine services or SIA was obtained from documents and verbal recall. Receipt of a first or second MCV dose during the SIA was categorized as "added value" of the SIA in reaching un- and under-vaccinated children. RESULTS: A total of 1,675 children were enrolled in these post-SIA surveys. The percentage of children receiving a 1st or 2nd dose through the SIA ranged from 12.8% in Thiruvananthapuram District to 48.6% in Dibrugarh District. Although the number of zero-dose children prior to the SIA was small in most sites, the proportion reached by the SIA ranged from 45.8% in Thiruvananthapuram District to 94.9% in Dibrugarh District. Fewer than 7% of children remained measles zero-dose after the MR SIA (range: 1.1-6.4%) compared to up to 28% before the SIA (range: 7.3-28.1%). DISCUSSION: We demonstrated the MR SIA provided considerable added value in terms of measles vaccination coverage, although there was variability across districts due to differences in routine and SIA coverage, and which children were reached by the SIA. Metrics evaluating the added value of an SIA can help to inform the design of vaccination strategies to better reach zero-dose or undervaccinated children.

Effectiveness of Healthcare and Fitness Influencers during COVID Times

Influencer marketing has played a significant role in marketing to present its products on a digital platform. In this study, we are trying to gauge the effectiveness of healthcare and fitness influencers on Instagram. More specifically, the researchers are trying to find how the one-way interaction and the influencer's credibility are related to purchasing intention. Also, the researchers are trying to find the indirect relationship between purchase intention and social attractiveness, physical attractiveness, and attitude homophily. The researchers have used a linear regression process to analyse the data. This research paper studied the effect on purchase intention due to both source credibility and PSI. We also found the indirect relationship between purchase intention and attitude homophily, physical attractiveness and social attractiveness. Again, these outcomes will benefit both the companies and the bloggers to gain a competitive advantage over other market players. In this research paper, we have studied the consumer buying behaviour of a particular segment (healthcare and fitness) on Instagram. Also, our respondents are located in various parts of India. Due to these reasons, the researcher cannot generalize their results to other media platforms and other segments. The authors find that the source's credibility has a greater impact on purchase intention than a single source of interaction between the user and the influencer. Both credibility and Para social interaction displayed a positive relationship to purchase intention.